CARTOON NETWORK

OK K.O.! LET'S BE HEROES LAUNCH STRATEGY

Along with the Social Media Marketing Manager, I created a 6-week social strategy to spread awareness of the new OK K.O. Let's Be Heroes series and eventually to push to the console game OK K.O. Let's Play Heroes. As the main social designer for the show, I created all content including several trailers leading up to the launch, custom Pow Card videos to introduce each main character, a custom title card per episode, and an end of week reflective video that featured powerful quotes from every episode.

POW CARD INTROS

POW CARD INTROS

Pow Cards were an essential part of the series and functioned similar to Pokemon collecting cards. I decided the best way to highlight each character was through a video based off their Pow Card and voiceover. This video format even came in handy down the line introducing new characters like the crossover episode with Captain Planet.

CHARACTER STARTER PACKS

Pow Cards were an essential part of the series and functioned similar to Pokemon collecting cards. I decided the best way to highlight each character was through a video based off their Pow Card and voiceover. This video format even came in handy down the line introducing new characters like the crossover episode with Captain Planet.

CHARACTER STARTER PACKS

CUSTOM EPISODE TITLE CARDS

GAME LAUNCH

"OK K.O. Let's Play Heroes VS. The Show"

446k views - YouTube

After the Cartoon Network audience was familiar with the world of OK K.O., I created a strategy for the console game launch that focused on highlighting the similarities of tone and design between the show and game.

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design // social media // digital marketing

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