CARTOON NETWORK

ADVENTURE TIME SERIES FINALE STRATEGY

To celebrate Adventure Time Series Finale, I collaborated with the Adventure Time Brand Manager and the Social Media Art Director to create a 6-month social strategy to say goodbye to Cartoon Network’s most popular show. The strategy included at least 1-3 posts per week with a focus on fan engagement, DVD sales, and legacy.

EVOLUTION OF CHARACTERS

Independently, I strategized and created a series of long-form videos for Cartoon Network’s YouTube page. With over 280 episodes, I created content showcasing the evolution of the main characters from S1E1 all through the 10th season. 

"Evolution of Princess Bubblegum"

1.4M - YouTube

"Evolution of Finn"

2M - YouTube

FIRST + LAST LINE

FIRST + LAST LINE

Independently, I created short-form content for Facebook, Twitter, and Instagram based on character's first and last line to highlight each evolution throughout the 10 seasons.

Independently, I created short-form content for Facebook, Twitter, and Instagram based on character's first and last line to highlight each evolution throughout the 10 seasons.

90k view average - Facebook

THANKS FOR THE ADVENTURE

As a team, I collaborated strategy and execution with the Associate Social Media Manager to bring together fan and crew videos in a “Thanks for the Adventure” series in order to highlight the best things about the show.

"Fan Tribute: Thanks for the Adventure"

149k views - Facebook

"Rebecca Sugar: Thanks for the Adventure"

120k views - Facebook

  • Instagram - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle

design // social media // digital marketing

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